"Does advertising have to be redundant to successfully communicate brand image"
I will be focusing on brand advertising, e.g food/clothing outlets etc...
I will discuss their advertisements (film or print), and argue whether their redundant or entropic, and also how effective they are depending on what they are.
I will get the appropriate texts to support my essay from,
'Introduction to communication studies' - John Fiske
And, advertising studies, range of books. Also, research into advertisements through the use of books and internet, and primary research.
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