- Lisa Hickey, (2002) Design secrets of Advertising, United States, Rockport Publishers
- Judith Williamson, (1995), Decoding Advertising, London, Marion Boyars
- Robert Heath, (2001), The Hidden Power of Advertising, UK, Admap Publications
- Adrian Mackay, (2005), The practice of Advertising, UK, Elsevier Publications
- Tom Himpe, (2002), Advertising is dead, long live Advertising, Thames and Hudson
Wednesday, 16 December 2009
Potential Books - Advertising
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