Potential Books - Advertising

• Lisa Hickey, (2002) Design secrets of Advertising, United States, Rockport Publishers
• Judith Williamson, (1995), Decoding Advertising, London, Marion Boyars
• Robert Heath, (2001), The Hidden Power of Advertising, UK, Admap Publications
• Adrian Mackay, (2005), The practice of Advertising, UK, Elsevier Publications
• Tom Himpe, (2002), Advertising is dead, long live Advertising, Thames and Hudson